Our Logo
Our Logo February 10 2012
The Sterling Silvia logo is much more than what meets the eye. The design represents multiple ideas simultaneously to reflect the company’s history, founding, and mission. The logo consists of three separate parts to create a whole. There are two “S” to make up the sides of the fleur de lis and a middle center part. These two “S” stand for the obvious, Sterling Silvia. But what most people do not realize is that it also represents the two women that have worked behind the scenes: Silvia Asturias, the founder and owner of the company; and also her daughter, Silvia Cristina, who has grown up in the family business learning the basics from watching her mother. Then moving on to design jewelry for the business and branching off on her own following in her mothers footsteps.
Juan Asturias, Silvia’s husband, is represented by the middle portion of the fleur de lis. He is seen as the “middle man” and Silvia’s right-hand. The Asturias family consists of only these three people – the separate components that make a whole. Juan is like the anchor that keeps and bonds the family together.
The fleur de lis itself is a symbol of strength and faith. During the aftermath of hurricane Katrina, the Asturias family and their business was faced with difficult challenges that tested these values. Nevertheless, the New Orleans community was able to come together during this time of crisis, and build a stronger and more faithful city.
Sterling Silvia is dedicated to provide the New Orleans community with high quality products and significance to the art of jewelry design. It is also important to the Asturias family that every person be treated more like family than a customer. The company has become known for going the extra mile to make sure that every customer feels special and leaves with a smile.
The Origin of the Fleur de Lis February 10 2012
The name translates into English as " lily flower", and the symbol is in fact a stylized Iris
Pseudacorus I . . It was adopted by King Philip I of France in the 11th century. His grandson Louis VII was the first to adopt the Azure semé-de-lys Or (a blue shield with a tight pattern of small golden fleur-de-lis) as his badge, and this came to be so closely associated with his country that it is now known as "France Ancient". Three gold flowers on a blue background ("France Modern") dates to 1376 and Charles V of France.
The fleur-de-lis' origins with French monarchs stems from the baptismal lily used in the crowning of King Clovis I. To further enhance its mystique, a legend eventually sprang up that a vial of oil descended from heaven to anoint and sanctify Clovis as King. The thus "anointed" Kings of France later maintained that their authority was directly from God, without the mediation of either the Emperor or the Pope. Other legends claim that even the lily itself appeared at the baptismal ceremony as a gift of blessing in an apparition of the Blessed Virgin Mary. The Catholic Church later endorsed the legend by associating Mary with the symbol.